GLOW FEST

May 4-5

Pop-Up
Event

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Glow Fest

Relive the magic of Glow Fest, a sensational two-day pop-up event that showcased the best of Korean skincare and beauty, featuring the collaboration of renowned brands Hanskin and Plodica. Explore the highlights, discover exclusive promotions, and reminisce about the unforgettable moments that made this event truly special.

#HANSKINGLOW #PLODICAGLOW

About GLOW FEST

Brief

The Hanskin and Plodica successfully hosted their first joint pop-up event in the US, the Hanskin x Plodica Glow Fest: Glow Your Skin Pop Up Event, on May 4th and 5th, 2024, in Fullerton, California. The two-day event commenced with an Influencer Night on May 4th, attracting beauty influencers and enthusiasts for an exclusive preview. Highlights included product trials, giveaways, interactive activities, and special appearances by brand ambassadors Jarry Lee and Rowena Tsai, along with guest Sora Lee. The event continued on May 5th with a public event, welcoming attendees to experience the latest skincare innovations, engage in activities, and enjoy complimentary refreshments.

Purpose

The Hanskin x Plodica Glow Fest: Glow Your Skin Pop Up Event was organized with the aim of showcasing the latest skincare innovations from both brands to the US market. Through this event, Hanskin and Plodica sought to create an immersive and engaging experience for attendees, including beauty influencers, enthusiasts, and the general public. The event served as an opportunity to strengthen brand awareness, foster community engagement, and inspire attendees about skincare trends

Influencer’s Night

The Hanskin x Plodica Influencer Night is a special event where beauty and fashion influencers come together to celebrate beauty, creativity, and collaboration. Influencers receive beauty and skincare tips & invaluable advice on how to grow their social media presence and succeed in their passion.

Public Event

Attendees are invited to immerse themselves in a day of exploration, experiencing the essence of both brands firsthand. Beyond skincare, the showcase serves as a platform for sharing values and concepts of self-care and personal empowerment.

Speakers

Meet the ambassadors and speakers who represented Hanskin & Plodica.

Jarry Lee

Model, Musician, Actor and
Formerly Deputy Editor at BuzzFeed

ROWENA TSAI

Content Creator, Host and
Co-Producer of “Beauty Within”

SORA LEE

Content Creator and
Global Head of Product Marketing at TikTok

Media/ Documentation